Filipinos prefer cell phones over PCs
Filipino wireless subscribers would rather use their mobile
phones first than resort to personal computers, and if they
don't receive a text message or call for a long time they
constantly check their handsets. This was one of the findings
in the lifestyle survey commissioned by Siemens Mobile Phones
throughout Asia Pacific.
The survey, which the German mobile phone manufacturer has
been doing for four years now, was done to determine the
cellular phone usage and habits of wireless subscribers.
Siemens Mobile's lifestyle survey, which was completed in
December last year, was conducted by Synovate in China and by
GFK Marketing Services for Australia, Hong Kong, Indonesia,
India, Malaysia, Philippines, Taiwan and Thailand.
Almost 3,000 interviews were conducted by the research
houses and in the Philippines 308 people were interviewed
about their mobile phone usage and habits. The Filipino males
and females interviewed are within the 16 to 29 years of age
and 30 to 60 years.
The survey showed that 77% of the Filipinos would
constantly check their mobile phones when they don't get any
text messages or calls for a long time. There are also the
Indonesians with 66% of them exhibiting the same habit,
followed by the Thais at 58%.
It is the Australians and the Taiwanese that are the most
laid back when using their mobile phones.
But it is the Chinese who would pick up their handsets
wherever they may be or whatever they are doing. The survey
shows that 81% of the Chinese behave this way followed by 70%
of the people in India, 66% of the Indonesians and 65% of the
Filipinos.
"People in China are always in the loop, no matter where
they are or what they're doing, their phone is right by their
side," the lifestyle survey said.
When asked if the wireless subscribers would spend a day
without either the mobile phone or the computer, they would
turn down the computer.
"In Asia Pacific, 42% would rather go for their mobile
phone than the PC," the survey said. The Filipinos are leading
with 59% followed by the Chinese at 54%, Taiwanese 48% and
Thais and Hong Kong nationals 45%," the survey said.
Filipinos just cannot leave their homes without their
mobile phones in hand and so do more than half of the people
in Asia Pacific. In the survey, it showed that 65% of the
Filipinos would go back home to get their mobile phones. Also,
70% of the Chinese, 63% of the people in India, 62% of the
Indonesians and 60% of the Malaysians would do the same thing.
Also, almost half of the wireless subscribers in Asia
Pacific see their mobile phones as a technology extension of
their personality. This is true for 65% of Indonesians, 62% of
Filipinos, 55% of those in India and 52% of the Thais. -- Manolette P. Tabingo |