Mobile, Web Polls Now On at CNN's NEWS BIZ TODAY
Posted 26 November 2003

CNN's regional breakfast program NEWS BIZ TODAY has introduced a 'Question of the Day' innovative TV poll that enables viewers to participate via the Web and mobile phone with CNN's news programming, is the first of its kind in Asia.

Each morning, CNN's NEWS BIZ TODAY anchors pose a question pertinent to the news of the day. Viewers around the world can participate in the polling either by text messaging with their GSM mobile phones (telephone number: +61 427 077 076) or online at the 'Question of the Day' section at http://edition.cnn.com/asia or by e-mail at nbt@cnn.com. Viewers can also register online to receive questions on their mobile phones on a regular basis. Results of the poll will be updated throughout NEWS BIZ TODAY as well as online at the 'Question of the Day' section.

"CNN continues to lead the way in integrating television broadcast and new media. With this innovative interactive poll we are able to involve our audiences in our programming and get their feedback on the news issues of the day thereby adding a new interactive dimension to NEWS BIZ TODAY," said Ian Macintosh, senior vice president of CNN International Asia Pacific.

This innovative polling is exclusively sponsored by Nokia, CNN's long-time cross-platform marketing partner. Nokia is also the sponsor of CNN Mobile - the mobile telephone news and information service that was jointly developed by CNN and Nokia in 1999, as well as CNN's 'Tech Watch' segment airing on NEWS BIZ TODAY and the network's evening prime time show ASIA NOW.

"We are pleased to sponsor CNN's "Question of the Day" mobile polling service as it is very much in line with the Nokia vision for 'Life goes Mobile'. This service increases the wireless interactivity opportunities on the mobile phone for users and allows users to participate by giving their opinions and vote on matters which are pertinent to the news of the day," said Pasi Jarvenpaa, Director, Marketing Services, Nokia Mobile Phones Asia Pacific.

NEWS BIZ TODAY is a three and a half hour rolling news program broadcast live from CNN's regional production center in Hong Kong, focusing on key stories making headlines throughout the morning. The program provides live reports from the markets around the world that give an overview of business and financial developments, plus reports from CNN's correspondents on news breaking across the region.

CNN International is the world's leading international news network and is available to over 165 million households and hotel rooms around the world. In the Asia Pacific, programs including the award-winning NEWS BIZ TODAY, ASIA NOW and TALK ASIA are broadcast from the network's regional headquarters in Hong Kong.

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