Mobile, Web Polls Now On at
CNN's NEWS BIZ TODAY Posted 26 November
2003
CNN's regional breakfast program
NEWS BIZ TODAY has introduced a 'Question of the Day'
innovative TV poll that enables viewers to participate
via the Web and mobile phone with CNN's news
programming, is the first of its kind in Asia.
Each morning, CNN's NEWS BIZ TODAY
anchors pose a question pertinent to the news of the
day. Viewers around the world can participate in the
polling either by text messaging with their GSM mobile
phones (telephone number: +61 427 077 076) or online at
the 'Question of the Day' section at http://edition.cnn.com/asia
or by e-mail at nbt@cnn.com. Viewers can also register
online to receive questions on their mobile phones on a
regular basis. Results of the poll will be updated
throughout NEWS BIZ TODAY as well as online at the
'Question of the Day' section.
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"CNN continues to lead the
way in integrating television broadcast and new
media. With this innovative interactive poll we
are able to involve our audiences in our
programming and get their feedback on the news
issues of the day thereby adding a new interactive
dimension to NEWS BIZ TODAY," said Ian Macintosh,
senior vice president of CNN International Asia
Pacific. |
This innovative polling is
exclusively sponsored by Nokia, CNN's long-time
cross-platform marketing partner. Nokia is also the
sponsor of CNN Mobile - the mobile telephone news and
information service that was jointly developed by CNN
and Nokia in 1999, as well as CNN's 'Tech Watch' segment
airing on NEWS BIZ TODAY and the network's evening prime
time show ASIA NOW.
"We are pleased to sponsor CNN's
"Question of the Day" mobile polling service as it is
very much in line with the Nokia vision for 'Life goes
Mobile'. This service increases the wireless
interactivity opportunities on the mobile phone for
users and allows users to participate by giving their
opinions and vote on matters which are pertinent to the
news of the day," said Pasi Jarvenpaa, Director,
Marketing Services, Nokia Mobile Phones Asia
Pacific.
NEWS BIZ TODAY is a three and a
half hour rolling news program broadcast live from CNN's
regional production center in Hong Kong, focusing on key
stories making headlines throughout the morning. The
program provides live reports from the markets around
the world that give an overview of business and
financial developments, plus reports from CNN's
correspondents on news breaking across the region.
CNN International is the world's
leading international news network and is available to
over 165 million households and hotel rooms around the
world. In the Asia Pacific, programs including the
award-winning NEWS BIZ TODAY, ASIA NOW and TALK ASIA are
broadcast from the network's regional headquarters in
Hong Kong.
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